The internet has become a massive library of blogs, articles, and different content formats. But only a handful of these publications find popularity among the audience they’re attempting to target. The quality of your content matters, and it depends on numerous variables. How valuable is your article to the audience? How many words does it contain? What sort of promotional campaigns have you organized to advertise it? Only high-quality content earns a reputable position in the digital world and successfully catches people’s attention. Therefore, brands focus on creating engaging, interactive, and informative content on their websites.
Here are twelve simply methods to whip up a decent piece of writing:
- Produce relevant content: The first step of successful content marketing is knowing your audience and understanding your niche’s demands. What are your target audience’s interests? What problems do your potential customers face? Publishing content relevant to your average reader’s expectations ensures success in digital marketing. That’s why marketers create buyer personas to comprehend the niche’s interests better since around 50% of customers ignore branded content irrelevant to their questions.
- Make it reflect your brand: Your content should reflect the nature of your brand and the “voice” of your company. Your audience should be able to identify your brand after consuming the sort of content you’re producing. It enhances your brand’s online reputation and improves people’s trust in your services. So, marketers focus on maintaining both the quality and the tone of articles published in the brand’s name. If the content doesn’t echo the company’s message, it’ll fail to connect with the audience.
- Spy on your competitors: Your content will struggle for the target audience’s attention against your competitors. That’s why it’s necessary to investigate what sort of content your rivals are producing. This strategy enables you to create more valuable content and attract even your competitors’ customers. Several online tools facilitate you to investigate your industry counterparts’ content strategies. As nearly half of the B2B marketers now utilize content marketing, the rivalry is bound to be challenging for your brand.
- Focus on internal linking: Linking your fresh content with previously-published ones helps improve your website’s search engine ranking. You can hyperlink your most popular articles with the one you’re producing right now to spread the link juice evenly throughout the domain. Many marketers utilize similar link building strategies to elevate a website’s position on SERPs. Internal links are more easily acquired than external ones. In contrast, external links increase your reputation and authority in your niche and on the search engine. Simple and effective way to increase the number of your external links would be starting an affiliate campaign (click here to learn more) if your website has already got some traffic and established itself in a certain niche.
- Make your headline catchy: It’s a well-known fact that most readers just read your article’s heading and don’t bother to read the rest. Therefore, you can drive more traffic to your website by making these captions more captivating and titles more titillating. Attention-grabbing headlines allow more readers to notice your content since captions create value to the audience. So, use numbers and adjectives in your headings. Include more powerful words into them and bring curiosity by asking relevant questions.
- Fact-check is a must: People don’t approve of bloggers who make extraordinary claims without citing their sources or including recent statistics. We’re also living in a period of “fake news” where a plethora of misinformation is available on the internet. Your audience – especially millennials – has become sensitive about fact-checking any claim before believing it. Hence, don’t convey information via your content that hasn’t been vouched for by an authentic platform.
- Support your claims with facts: Search engines prefer content that is backed by facts and research. That’s why you should furnish your articles with statistics and updated data. It enables you to build credibility and convince your audience. Similarly, some marketers quote industry experts to strengthen their assertions. Including valuable insights from professionals gives social proof to your niche. Your business can improve if your content reflects the sayings of well-established authority figures in the industry.
- Rely on visuals: The human brain processes images faster than mere text-based content. A 2017 case study shows that custom graphics make visitors spend 46% more time on your website. That’s why integrating relevant images enable marketers to produce attention-grabbing content. You can explain hard-to-understand facts with illustrated examples and clarify complex statistics graphically. The internet can offer you an unlimited treasure of stock photos for free, and even better ones if you’re willing to pay.
- Don’t use jargon:Remember that you’re writing for ordinary people who aren’t familiar with market slang and complex terminologies. Including this jargon in your articles doesn’t turn it into a high-quality piece of writing. Don’t forget that most readers won’t be familiar with this complicated language. Make your content readable and understandable for your general audience. You’re targeting people who have a less-than-10-seconds attention span. Any lack of comprehensibility will drive them away!
- Use an editor: After you’ve finished writing your content, don’t publish it before proofreading. Editing an article is imperative before its distribution. You should check for grammatical mistakes via Grammarly and ensure your writing is plagiarism-free through CopyScape. A typo, misplaced comma, or unwanted addition can diminish the content’s readability and decrease its overall effectiveness. You can also hire a freelance editor for proofreading or employ one in-in-house for better results.
- Repurpose your content: It’s hard – as we’ve seen – to create fresh content from scratch. That’s why marketers transform their best-performing content into several other formats. So, if you’ve produced a popular article, you can convert it into a video and upload the repurposed content on YouTube. Or you can update the article and upload a PDF file for consumers to download. Many customers would also like to get a copy in audio format. That’s how one article can multiply traffic to your website in many shapes.
- Focus on video marketing: Multimedia became a dominant content format in the world since the popularization of YouTube. Statistics show that, in 2019, video consumption in the United States alone involved 75 million people. Brands often produce short clips (1-2 minutes long) to promote their products/services since the average viewer’s attention span is limited. These videos (and also podcasts) have massive sharability. Thus, more marketers are focusing on incorporating multimedia into their content.
Marketers are well-aware that search engines (especially Google) determine a website’s position based on two key factors; content and backlinks. These elements show how trustworthy and authoritative your website has become. That’s why producing high-quality content is every brand’s primary preference. Your content’s quality relies on its relevancy to your niche’s anticipations, catchy headlines, reliable information, proper references, and appealing pictures. Moreover, create content for human beings and not machines since search engines have become smarter than you can imagine. If your content isn’t valuable for your target audience, it’ll fail to perform according to your expectations.