Web 3.0 is a more sophisticated beast. Through controlling the potential of big data and machine learning, it’s now popularly known as the “semantic web”, in which data from users and behaviour is analyzed and utilized to provide the most personalized web browsing experience. An excellent illustration of this can be seen in the field of advertising, where advertisements for products which you have an active curiosity follow you around the internet.

Many experts and specialists also believe that Web 3.0 will allow for an easier, faster experience on the internet, with the capacity to eliminate commands-line search terms and instead talk to Google like Google naturally. “Tell me all of the movies that are on at my local cinema tomorrow evening” is an excellent example of a phrase that will yield what you want in the web 3.0 timeframe. 

Here in this blog, we’ll be discussing some of the major advantages of web 3.0 so that you can understand its importance in today’s digital world. So let’s get started.

Advantages of Web 3.0

• Transparency

• The advantage of distributed ledger technology and decentralization with Web 3.0 is that you can track your data and scrutinize the source code of the platforms you decide to utilize. 
• There is no need to rely on big corporations. There might be no company in any way that is behind your platform. (Non-profit organizations create the most important blockchain-based platforms.) 
• This is reminiscent of the beginnings of internet technology and the initial concept of a free and open platform to exchange ideas.

• Fewer Middlemen

• Decentralization promises to connect companies directly with customers. No central authority will receive a share of earnings from electronic transactions. It’s not possible to remove all intermediaries by using blockchain technology. 
• There will be a need for adequate regulations and systems to monitor fairness, but we’ll witness a shift towards trustless and decentralized networks instead of centralized institutions. 
• For instance, it’s possible to think of an Airbnb-like blockchain where guests and hosts can connect directly without the need for an intermediary service. 
• Even massive marketplaces, like an alternative to eCommerce platforms such as Amazon, are possible and are in the process of being developed.

• Privacy

• The number of data breaches and mishandling of personal information in the past few years should give users some thought when considering how they share their personal information online. 
• One of the major benefits of blockchain technology and the latest advancements in cryptography is that it allows you to protect and monitor your personal information on the Web. 
• Privacy is crucial whether discussing civil liberties or identity theft.

• Data Ownership & Sharing

Have you ever considered the time-consuming process of having to fill the registration form online? When you upgrade to Web 3.0, you’ll likely have a personal profile that can be used across various platforms. 

You’ll be the sole owner of your profile as well as the associated data, which will not require giving to corporations. If you choose to share your data, it can be shared more easily as its authenticity is checked, and you’ll be capable of selling your data to brands or advertisers.

• Incentivize Creators

Directly connecting consumers and producers can also benefit, making it easier to be an actual producer. Without gatekeepers and intermediaries worldwide, anyone can establish businesses and connect with customers via Web 3.0. 

Distributed platforms and digital currencies break down barriers between countries and social stigmas. All you need is an idea and someone willing to pay to carry it out.

• More effective marketing

• Web 3.0 technology lets you do better marketing. This is due to the nature of Web 3.0 technology to interpret texts semantically.
• In the past, we weren’t in a position to do this, and it was an issue when the words you chose to use would lead users to other sites.
• For instance, you may need to incorporate keywords like “head” to describe your headscarf, after which a photo of a serious head injury pops out.
• You don’t want this to happen, and that’s why Web 3.0 technology comes to the rescue. It can interpret keywords in the right way.

Conclusion

Web 3.0 will be the next generation of internet technology, as applications are smarter and more secure and more decentralized. As new infrastructures and platforms become online and users experience, the benefits of surfing the web will be drastically altered. Today, the internet is an incredible resource, and it allows us to achieve amazing feats. However, it demands us to provide huge data to middlemen businesses that do not disclose their activities. Web 3.0 seeks to change this and create an open and transparent web.