Fashion is a very popular industry, which brings challenges for fashion marketers. Fashion is competitive and highly crowded, just like the food and beverage industries. Your fashion marketing must be unique and fabulous to make your brand stand out. Fashion brands aren’t only competing for foot traffic or brick-and-mortar sales with e-Commerce. Online customers are also competing with fashion brands for late-night clicks and early-morning orders. Before we derive further, we need to know what fashion marketing is?
Fashion marketing is basically about managing advertising campaigns and promotions that sell fashion products. You will need to research different audiences and come up with creative ways to market your products. If your approach resonates with enough people, they will be motivated to purchase. Global fashion is very competitive with many brands. It would help if you build customer interest in your brand and products. It would help to target a specific niche and clearly understand your customers’ expectations, values, beliefs, and lifestyles.
Style is the hallmark of successful fashion brands. Ralph Lauren is an example. The brand’s style has remained the same throughout my life: Navy blues (whites, reds), preppy, classic, and preppy are all things that come to mind when I think about this brand. The company has done a remarkable job in keeping its brand and marketing consistent from year to year. Fashion brands need to create a distinctive, cohesive identity that differentiates them from their competitors. Also, it should serve as a foundation for marketing strategies. It is usually done by telling a story about the brand to make prospects feel like they are wearing the designs. The brand’s logos, images, and copy should all align with the brand’s lifestyle and characteristics. It is a good way to establish a long-lasting relationship with customers.
Although this may seem obvious, fashion marketers often fall for the temptation to jump on any new style or trend. These can be very successful strategies. But, remember who the true stars are. If your top-sellers are selling well, wouldn’t it make sense to increase the amount of what’s already guaranteed? Rather than risk losing out on sales by trying to throw everything at the wall and hoping for the best?
Recent years have seen a significant shift in shopping habits. There has been a huge shift from shopping in physical stores to online shopping. Get a website now for your fashion brand and make it responsive on mobile and desktop. It makes you an eCommerce fashion brand, which opens up endless possibilities.
You can list your items on Amazon or eBay, but it won’t be as effective branding wise as a website. Your own space will give your store more personality, adjustments, data, and ultimately, a better experience. Another option is building a website quickly with Shopify, which requires no programming experience.
Did you know that 70% of online shoppers abandon carts? This behaviour is because many online retailers don’t show urgency and do not encourage shoppers to buy what they want. While we know that we can offer great deals, we often fail to communicate them effectively through email, ads, or social media. Some retailers also allow customers to believe that the item is sold out, even though there may be more stock. If you sell merchandise via e-commerce, you need to show how much inventory is available so that it doesn’t give the impression that there’s no more.
The initial step in any marketing campaign is to understand who your customers are. Market research requires you to conduct quantitative and qualitative research on fashion trends, customer behaviour, and competitive analysis. These insights and data will be used to inform product development and marketing decisions.
It might seem easy to pair shoes with clothing and accessories if you are in fashion marketing. Your audience may not be as fashion-savvy. Style guides can help shoppers look their best. These style guides will be useful and educational for shoppers, but they will also be great tools for your website, email marketing campaigns, or social ads. It is worth it to create some well-organized style guides.