Although people are becoming more sensitive to the needs of others, there are still some groups that are left out of mainstream culture—and websites and web content aren’t always inclusive in reflecting this change

As the globe becomes more and more connected, inclusivity becomes more and more important, especially on the internet. To make your website an inclusive place where all people feel comfortable, you’ll want to avoid using phrases that exclude or marginalize any group of people, no matter how unintentional.

This list of ways to make your website content more inclusive will help your audience know that you’re taking the issue seriously and want to create the best possible user experience for everyone, regardless of their gender or race or sexuality or nationality or religion or ability level or any other thing you can think of!

Ways to Make Your Website Content More Inclusive for All Users

Check your colour scheme.

Examine the colour scheme to determine contrast and contrast. A black background has high contrast, whereas white text with a pale blue background is low-contrast. Many people with visual impairments depend on high contrast to access digital content. Since visual acuity and the ability to differentiate colour fade as we age, high contrast in colours ensures that older people can access the content.

Common colours, such as buttons that are coloured green and red, could make web pages inaccessible for people who are colour blind, with a prevalence of thirteen million Americans and 350 million around the world.

Avoid creating images that include text.

A common practice was creating images with text in them in the dark days of the internet.

To create visually appealing layouts, designers and developers had to use some “creative” workarounds due to the lack of coding standards and browser capabilities.

It is, fortunately, no longer necessary to use such design hacks in web design today. That does not mean that these types of images don’t exist online. To give more life to the content, always turn text into a hyperlink, and as noted above, always use alternative text for an image and include a short sentence about why it’s important.

Write your content in plain, simple language.

It’s not only a suitable idea to have a planned outline before getting into content, but you should also consider the tags of HTML so that the content is properly structured.

Almost as important is the use of different heading tags (H1, H2, H3, etc.) throughout your content.

Not only do heading tags make your site’s front end easier to comprehend for low-vision website users, but they also have a clear structure on the backend.

A way to create structure is crucial because screen readers use these tags to give context. Users with a sight disability rely on it when browsing the web.

Descriptive button text in your CTAs.

We want your website content to be inclusive, including the CTA buttons you use. Give people a clear idea of what clicking on the button will do for them. For example, if you have a donate button, make sure it says donate, not contribute. If you have a sign-up form for an email list, make sure it says subscribe, not sign up.

Produce your content in additional formats.

If you’re trying to find ways to make web content more welcoming, It is crucial to examine other formats for content.

Providing your website with various accessibility options can also improve the experience of those who are visually impaired or have hearing issues.

Here are some other formats of content to think about:

  • Subtitles that describe any video-related content.
  • The audio reader feature narrates your content to the users while they browse your site.
  • Customization bars on websites allow users to alter the brightness, text size or colour schemes on the website.

Using other formats can give your viewers various choices and control over how they use your content, creating trust and fostering customers’ loyalty.

Use descriptive labels with form fields.

One of the best areas to start your accessibility efforts is by focusing on your forms. For many of us, our sales and marketing life depend on filling out forms, and making it easy for anyone to complete these forms is essential.

One common error brands make on their websites is using placeholder text for labels.

It is usually used to reduce screen space, but it can come with a cost in terms of usability.

The text in the placeholder is light grey with low contrast, which you may notice on some forms. It disappears once you begin typing in the field. It can be difficult for people with visual impairments to comprehend.

Because this text disappears after entering information, It can be difficult to remember the purpose of the field initially intended to be used.

Additionally, screen readers usually only read the labels for each field, and placeholder text is skipped for users who use screen readers.

Besides using labels, use phrases in the form or examples so the visitor can see what is needed for the form.

Rather than cluttering up your forms with lots of unnecessary information, provide all the necessary cues so that users won’t have to put any work into filling out the forms themselves.

Utilize the free resources available.

The free Microsoft, Apple, and Android accessibility attributes and accessibility test applications are used to develop websites, documents, or applications.

Testing is a crucial component of creating inclusive and accessible digital content. The good news is that tech companies have come up with a variety of different tools as well as resources that assist in ensuring that your websites, documents and applications can be accessible to all users.

For instance, Microsoft Office applications – Word, PowerPoint, or Excel include accessibility features. You can select the ‘Check Accessibility’ button and follow the steps to fix accessibility issues by checking again until all issues are taken care of.


Including your website and visitors in your content is a good way to help them feel more involved and invested. People want to feel like they are a part of something, so giving them that opportunity will make your site more successful. Inclusive language is one way to ensure everyone feels included in your content.

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