When after months of research, your business has officially launched, and you’re ready to hit the ground running with a great-looking website and plenty of marketing tactics at your disposal. However, you still need one crucial aspect to succeed in today’s digital world — brand awareness. By learning how to build up your brand through various search engine optimization strategies, you’ll be much more likely to see an increase in your site traffic and make more sales as a result. Learn more about the five pillars of SEO that can help boost your brand awareness below.

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Introducing the five pillars

SEO is a vast and ever-changing field, but some key pillars remain constant. One of the most important is brand awareness. In today’s post, we’ll discuss what brand awareness is and how you can use it to boost your SEO efforts.

Keyword And Content

When boosting your brand awareness, one of the most important things you can do is focus on your keywords and content. By carefully selecting the right keywords and crafting quality content around those keywords, you can reach a wider audience and ensure that your brand is front and centre when people search for products or services like yours.

Additionally, promote your content across social media and other channels to reach even more potential customers.

Technical SEO

Technical SEO includes all the aspects of SEO that deal with the website, such as site structure, code, and content.

The technical elements of a website and its code can dramatically affect search rankings. A large body of research has shown that keywords in page titles and links are very important for ranking high on Google. They are known as on-page SEO factors. To improve your site’s rank, you’ll need to optimize these elements by using specific title tags, meta descriptions, link keywords, heading tags (H1), page length, keyword density, images with relevant alt text and social media shares.

Off-Page SEO

A lot of factors contribute to a website’s ranking on search engines, and one of the most important is off-page SEO. This refers to optimizing a website’s external factors, which can be controlled by the website owner and other web admins. By optimizing these factors, you can improve your website’s visibility and authority, boosting your brand awareness.

Creating backlinks: Backlinks are hyperlinks placed on another website pointing back to your own. They give search engines an idea of how popular and relevant your content is because if other websites link back to you, they think your content has value too. The more links you have from high-quality websites, the more weight search engines give in ranking your content.

On-page SEO

The most crucial element of SEO is on-page optimization. This refers to all the elements on your website that you can control and influence to improve your ranking in search engine results pages (SERPs).

On-page SEO includes:

  • Creating high-quality content.
  • Getting backlinks.
  • Building a social media presence.
  • Having a mobile-friendly site.

Optimizing your web pages using relevant keywords, headings, and tags also helps with this pillar. You should ensure that each page has a title tag that reflects the page’s content. Creating meta descriptions for each page is also helpful for increasing traffic from SERPs. Finally, don’t forget about redirects!

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Branded Vs Non-Branded Searches

If you want people to reach your business when they search online, you need to ensure you’re ranking for branded and non-branded keywords. Branded keywords include your company name, while non-branded keywords are relevant terms that describe what you do. Google wants to provide quality search results that answer people’s questions quickly. Your business name is a powerful tool in shaping what Google thinks you are. If someone types dry cleaners near me into Google, they want businesses like yours to show up in those results. But how can one manage all these solely? Hiring an experienced and professional team of experts will help you efficiently manage and utilize all these pillars.

Best SEO company to enhance your brand awareness

As the best SEO company, we know a thing or two about boosting brand awareness. We would argue that brand awareness is the most important pillar of SEO. Why? Because without people knowing about your brand, they can’t search for it!

This is why you need to invest in getting your brand noticed on social media, in news articles, and at conferences. Anything that boosts your brand awareness means that more people will be able to search for your brand online, boosting traffic and sales. And those customers are more likely to return repeatedly—which can boost your bottom line. So don’t overlook brand awareness when planning how you want your business known.

Wrapping up

SEO is an essential and must-to-have marketing strategy for any business that wants to be visible online. Understanding and implementing the five pillars of SEO gives your business the best chance to succeed. Brand awareness is just one part of the puzzle, but it’s important. By focusing on creating high-quality content and promoting it through outreach and link building, you can reach new audiences and boost your brand awareness.

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